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The success of social media marketing lies in the right mixture of fruitful strategies. The incorrect combination will simply decrease the traffic from targeted customers instead of attract them. If you devise your social media strategies such as social media marketing optimization on the basis of current trends, you can increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted within an article published by Forbes based on the 2013 Social Media Marketing Industry Report.

Low Usage of Social Bookmarking Sites

In line with the research reports, the application of social bookmark creating sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it isn’t a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the websites that are hottest and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or simply daily offerings of deals are seen as a powerful way to attract numerous targeted customers at a time. The study report says that around 80 percent of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for his or her campaigns in the near future.

Now people concentrate more on the significant amount of returns that they receive from their purchases over time. Hence, you should use social media sites for long term marketing goals rather than daily goals.

Top Sites for Social Media Campaigns

Marketers who use social media marketing for marketing will obviously perform social media campaigns (using social networking sites for promotion) for his or her products or services to attract targeted customers. The campaigns will undoubtedly be successful only if the relevant site is popular among the customers.

The study report indicates that marketers who save money than 40 hours weekly for social media marketing perform their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media. Also, around 92 percent of marketers who’ve five or more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.

Around 67 percent of marketers are planning to increase campaigns through Twitter even though it is really a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, that is the highest one accompanied by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for every platform pertaining to B2C and B2B marketers.

B2B marketers use a more diverse selection of platforms in comparison to B2C marketers. Both of these do not completely utilize blogging and have minimal You Tube usage.

If you are a B2B or B2C marketer, try to encourage blogs as they are regarded as the most used social media platform. YouTube being the next largest search engine, you can enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by using low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (owned by LinkedIn). This social media marketing entity may be used for generating leads for B2B organizations.

Fewer Check-ins Online

As per the study reports, there is a reduction in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This will encourage people to check-in more.

If Social Media Management agency are still following a old strategy for social media marketing, then it is the time to develop new strategies predicated on all these current trends. It is better to entrust this tedious task to a reputable social media marketing company that provides reliable social media services instead of try implementing the strategies by yourself.

When it will come to trade shows in addition to exhibitions, your booth is often the initial point of make contact with between your company and potential consumers. Effective booth design is crucial, although it’s equally crucial that your booth displays your brand’s personality. Here’s why branding is vital in booth design and exactly how it can help make an important impact:

Establishing Brand Identity
Marketing in booth design helps establish plus reinforce your brand identity. This signifies showcasing your company’s logo, colors, and messaging in a manner that is immediately recognizable and steady with your overall company image. ساخت غرفه -branded booth helps visitors immediately connect the booth along with your business, making your organization even more memorable.

Enhancing Manufacturer Recognition
Consistent branding enhances brand identification. When your booth’s design reflects your brand’s visual identity—through colors, logos, in addition to taglines—it strengthens typically the association between your current booth and your own brand. This persistence helps visitors remember your brand longer after the celebration has ended.

Communicating Brand name Beliefs
Your sales space design communicates the brand’s values and personality. For example, a tech service might use streamlined, modern designs and interactive technology, when a company centered on sustainability might make use of eco-friendly materials and even natural colors. The design choices you help to make should reflect what your brand stands for and speak out loud with your targeted audience.

Differentiating by Competitors
Effective personalisation helps differentiate your booth from competitors. At an occupied trade show, a lot of booths might offer you similar products or perhaps services. A well-branded booth sticks out and catches a persons vision associated with potential customers, letting you attract more consideration and make the stronger impression in comparison to competitors who might not stress their branding while effectively.

Creating a new Cohesive Experience
Branding plays a part in a natural visitor experience. If your booth’s design and style, staff uniforms, in addition to marketing materials are all aligned with your brand, it produces a seamless experience for visitors. This cohesion helps enhance your brand’s message and ensures that each touchpoint communicates the same values and identity.

Building Have faith in and Credibility
Some sort of professionally branded presentation area builds trust and even credibility. When the booth reflects the strong, well-established manufacturer, visitors are more inclined to understand your company since credible and dependable. Consistent branding indicators that your organization is organized and even professional, which can easily instill confidence inside potential customers.

Capitalizing on ROI
Investing within branding can take full advantage of your return on investment (ROI). A well-designed, brand booth can result in higher engagement, more qualified prospects, and better results from the event. By attracting more visitors and producing a lasting effect, effective branding can easily translate into concrete business benefits.

Practical Tips for Effective Branding in Booth Design
Use Steady Visuals: Ensure of which your booth’s colors, fonts, and trademarks match your company’s established branding recommendations.
Incorporate Key Communications: Display key emails and taglines of which reflect your brand’s core values plus offerings.
Engage using Interactive Elements: Make use of interactive features of which reflect your brand’s personality and inspire visitor engagement.
Train Your Staff: Ensure that booth staff are familiar using your brand and can communicate it is values effectively to be able to visitors.
Align Marketing and advertising Materials: Make confident brochures, giveaways, in addition to other materials are really consistent with your current booth’s design in addition to branding.
In synopsis, branding in booth design is certainly not just about aesthetics; it’s about building a strong, memorable occurrence that effectively convey your brand’s id and values. Simply by focusing on print, you are able to enhance recognition, differentiate from competition, and make trust along with your audience, eventually leading to a far more successful and significant event.